Conservation International
Each year our world loses millions of trees to deforestation. This campaign was created to show people that small decisions make a huge impact on the rest of the world. This campaign targets deforestation and paper use.
Medium: In-store, Direct Mail, Widget
Tag: Small changes, Big impact.
Copywriter: Jeremy Straight
In-Store Seeds are embedded in the bag.
Direct Mailer: All contents are reuseable.
Direct Mailer Contents: Tote, Tree, Online Invite, Tube
Desktop Widget: Press print to calcuate paper use.