WÓDKA Vodka
WÓDKA Vodka is a new brand of Vodka made by Edgewater Spirits. They came to Dunn&Co. with a unique product: an affordable Polish vodka. Very affordable. And the juice in the bottle was good. Gold medal, best in show, headline-making good. But in an industry where price is too often seen as an indicator of quality, our challenge was to make sure drinkers knew that Wódka vodka was top shelf vodka without the top shelf price tag. The Wódka website we built drips with honesty. A no frills brand story was told across a flexible and intuitive website. Recipe pages were built with social sharing in-mind. The no-nonsense content is made easily editable within the site’s flexible content management system.
Agency: Dunn&Co.
UX/UI: Lissy Anger
Copywriting: Max Dempster
Development: Jimmy Matyniak
Awards: (2) 2019 Tampa Bay Silver Addy Awards; Website & Copywriting
Say When
If users make it past the age gate on the site, they are brought to the main hero image. The hero for the website uses a gif of a never-ending pour of WÓDKA Vodka. If a user does not pass the age gate they are taken to Kool-Aid.com.
